Japanese cosmetics Shu Uemura

Shu Uemura is a legendary cosmetics brand that originated in Tokyo in 1967, thanks to Japanese makeup artist Shu Uemura. After becoming the first Japanese makeup artist in Hollywood, Shu Uemura drew inspiration from the traditions of his country, combining them with modern trends.
In 1983, Shu Uemura Cosmetics officially entered the market with a revolutionary product - the first hydrophilic oil capable of penetrating deep into pores and removing impurities while improving skin quality. It became a bestseller and remains a bestseller today, reflecting the brand's philosophy that “beautiful makeup starts with beautiful skin.”
Today, Shu Uemura, part of the L'Oreal Group, still manufactures premium quality cosmetics in Japan. The brand's iconic products are hydrophilic oils that flawlessly remove makeup and keep the skin moisturized, as well as the famous eyelash curlers, which have become a must-have thanks to their ergonomic design and precision work. They were specially invented for Audrey Hepburn to curl her thick, long lashes, enhancing the expressiveness of her look.
Exclusive cosmetics are not cheap and belong to the premium segment. You can buy Shu Uemura in our online store with delivery from Japan to around the world.