Shiseido Haku Melanofocus IV Serum Whitening, 45 g

Shiseido Haku Melanofocus IV Serum Whitening is designed to suppress the production of melanin, prevent the appearance of spots and freckles, and improve the overall condition of the skin. The serum has a light texture that instantly melts on the skin, is evenly distributed and quickly absorbed without leaving stickiness.

The composition includes three active ingredients:

• 4MSK (4-methoxysalicylic acid of potassium) is a patented ingredient of Shiseido, which effectively suppresses the synthesis of melanin, the pigment responsible for the appearance of dark spots and freckles. It accelerates the renewal of skin cells, which helps lighten existing spots and prevents the formation of new ones. Improves skin texture, making it smoother and more radiant.
• M-tranexic acid blocks the production of melanin, preventing the appearance of pigmentation. It has anti-inflammatory properties, which helps soothe the skin and reduce the risk of spots caused by inflammation. Strengthens the skin barrier, making it more resistant to external stimuli.
• Dicalcium glycyrrhizinate is known for its anti-inflammatory and soothing properties. Reduces redness, irritation and coarsening of the skin, contributing to its recovery. It helps to maintain a healthy skin balance, preventing the appearance of dryness and peeling.

Thanks to moisturizing ingredients such as xylitol, lauryldimethylaminoacetate betaine and concentrated glycerin, it provides deep hydration, improves skin condition, making it bright, clean and transparent.

Japanese rose extract in the serum protects the skin from dryness and irritation, retaining moisture for a long time, and also helps to reduce the appearance of fine wrinkles caused by dryness.

The serum is based on advanced research aimed at preventing pigmentation, and follows the key principle: "Prevent the appearance of stubborn spots, prevent their formation and enlargement."

Since its founding in 2005, the Haku brand has not only conducted in-depth research into the causes of skin damage leading to blemishes, becoming an expert in the field of whitening, but has also actively promoted cosmetic medicine, continuing to innovate in the science of pigmentation prevention. Haku Melanofocus Whitening Serum, created using advanced technologies developed over more than 100 years of skin research and stain prevention, continues to improve. Since its release, it has remained the best-selling whitening serum for 20 consecutive years.

The serum is fragrance-free and allergen-tested, making it suitable for sensitive skin.

Ingredients: potassium salt of 4-methoxysalicylic acid, tranexamic acid, dicalcium glycyrrhizinate, xylitol, betaine lauryl dimethylaminoacetate, aigitsu extract, silicon dioxide, L-serine, acetylated sodium hyaluronate, St. John's wort extract, ichthyax extract, tormentella extract, lily extract, glucosamine hydrochloride, concentrated glycerin, wormwood extract (2), 2-O-ethyl-L-ascorbic acid, purified water, dipropylene glycol, behenyl alcohol, ethanol, methylpolysiloxane, diglycerin, isodecyl pivalate, N-stearoyl N-methyltaurate of sodium, tetraisobutane, α-olefin oligomers, petroleum jelly, polyethylene glycol 1000, hydrogenated oil, myristyl myristate, polyoxyethylene (14) polyoxypropylene (7) dimethyl ether, stearyl alcohol, polyoxyethylene behenyl ether, 1,3-butylene glycol, dimethylaminopropylamide stearate, disodium salt EDTA, citric acid, dibutyl hydroxytoluene, anhydrous ethanol, L-menthol, potassium hydroxide, sodium citrate, sodium pyrosulfite, phenoxyethanol.